In this retaliation track, Joey not only disses Ray Vaughn but also takes aim at Vaughn's label, Top Dawg Entertainment (TDE), Reason, and its founder Anthony "Top Dawg" Tiffith. He further included Kendrick Lamar in his crosshairs, intensifying the feud and drawing in a broader spectrum of the West Coast hip-hop community . The response came in less than 24 hours by Joey Bada$$ and is produced by Fierce, Boi-1da, Coleman & DRTWRK .